Pitchfork is full of dumb
This is why I hate pitchfork.
Their editorial style is about two (tiny) steps above myspace.
I think it goes without saying that I think a real editorial style is a good thing.
I can Just imagine the creation process for this ad. “Should we make it ‘WTF!!!!!!!!111111’ or just ‘WTF!!!!!!!!’?”
At this point I read the damn site just because I don’t want to miss the (some) of the news they report. I have to sift through their cutesy bullshit and indie-posturing crap all because I don’t want to miss bands playing near me. I mustn’t forget to mention, in this ad, how they are downplaying their influence. “OMG! RADIOHEAD IS PLAYING FOR OUR LITTLE STUPID WEBSITE THAT NOBODY READS!” Fuck you, and also, fuck you. How did you get so important? How did this happen? I would love you if you didn’t have such an insufferable attitude about everything.
Also, I think that hipsters, as we know them in the 00s, wouldn’t exist without Pitchfork. I can’t really back that up, but I would love to be able to prove it some day.
I bet they have meetings where they tell writers to submit less professional writing. I just know it’s true. It has to be, or my fragile little world would collapse.